About Wild Ways & Lazy Days
Wild Ways & Lazy Days was created by Emmajo Haslam, a lifestyle, seasonal living, and sustainability expert dedicated to helping women live abundantly, intentionally, and in rhythm with the seasons.
Emmajo’s journey began with a deep connection to nature and a passion for living in harmony with the earth. What started as grassroots environmental leadership – where she was previously known as The Plastic Lady for her pioneering work – has grown into a global movement guiding women to weave sustainability, seasonal rhythms, and abundance into their everyday lives.
With years of experience in nature-based practices, seasonal rituals, and eco-conscious living, Emmajo’s approach is grounded, accessible, and elegant. She believes true sustainability should feel abundant, not restrictive – that luxury and responsibility can not only coexist, but actually enhance one another. Through Wild Ways & Lazy Days, she blends practical solutions with soulful rituals, helping women live beautifully and sustainably, without sacrifice.
A Philosophy of Abundance
At the heart of Wild Ways & Lazy Days is a simple truth: sustainability is born of abundance, not lack.
As abundant women, we have a choice: to live with consideration for ourselves, for others, and for the planet. These choices are not about limitation or guilt, they are about creating lives of overflow, where mindful decisions enrich us and ripple outwards to impact generations to come.
We believe life is about balance – embracing both the wild and the peaceful, the luxurious and the simple. It’s about choosing seasonal flow over endless striving, intentional rituals over empty routines, and connection over consumption.
You can love the life you live, be grateful for what you have but still yearn for more. Wild Ways and Lazy Days is a community for exactly that.
Through soul-led courses, seasonal rituals, and our unique Soul Sister Sanctuary, you’ll learn how to live beautifully and sustainably, without sacrificing joy or convenience.
What We Envision
We see a world where women live abundantly, finding joy in the little things as well as the big moments. A world where seasonal rhythms guide our days, where luxury feels natural and sustainable, and where each of us feels deeply rooted in purpose and connection.
This is not just about living – it’s about loving the life you create. A life where every season brings beauty, meaning, and possibility.
What We Value
Sustainability – Practices that honour the earth and elevate our everyday.
Mindfulness – A slower pace, savouring each season as it unfolds.
Community – Spaces of connection where women can gather, grow, and inspire one another.
Abundance – Living from a place of overflow, not lack.
Seasonal Flow – Choosing harmony with the natural cycles.
Considered Living – Ethical choices that blend luxury, beauty, and responsibility.
We are advocates for abundance, seasonal living, slow living, Hygge, local living, global thinking, kindness, ethical choices, and self love.
How We Serve You
Through private mentorship, high-end group experiences, online courses, and our signature membership, we guide women at every stage of their journey – from first steps into seasonal living to deep, transformative lifestyle shifts.
Whether you are walking through the golden hues of autumn, creating cosy rituals at home, or preparing for a magical, eco-conscious festive season, Wild Ways & Lazy Days is here to inspire and support you.
Meet Emmajo
Hello, I’m Emmajo – founder of Wild Ways & Lazy Days. I’m a lifestyle, seasonal living, and sustainability mentor, and my joy is guiding women to live abundantly, in rhythm with the seasons.
My journey began with a deep connection to nature and a passion for sustainable living. In the early days, I was known as The Plastic Lady for my grassroots work leading plastic-free communities. Today, my work has expanded into helping women like you weave seasonal flow, abundance, and sustainability into everyday life – not as sacrifice, but as a luxurious and intentional way of living.
When I’m not teaching or mentoring, you’ll find me walking my dog at sunrise, preparing seasonal meals, journalling by candlelight, or dreaming up the next way Wild Ways & Lazy Days can inspire women to live rooted, radiant, and abundant lives.
Join Us
Wild Ways & Lazy Days is more than a brand, it is a sanctuary. A place where women who already love the lives they live can go deeper, finding meaning, elegance, and connection in every season.
Here, luxury and sustainability go hand in hand. Together we can create lives that feel rooted, radiant, and abundant – for ourselves, our communities, and the earth.
IN THE NEWS
Five TONNES of fishing gear collected off Whitley Bay coastline
More than 150 volunteers met to give the shoreline a spring clean, organised by Plastic-Free Whitley Bay.
Lobster pots, tyres and netting were among the five tonnes of fishing gear collected during a litter pick at Whitley Bay beach.
With the warmer weather on its way, families flocking to the coast in their droves can enjoy a cleaner beach thanks to the efforts of more than 150 volunteers.
Christmas plastic workshop to help reduce festive waste
Cutting plastic waste has been a key theme of 2018 and Christmas is a time when the amount thrown away increases.
Emmajo Haslam runs plastic-free Christmas workshops for her community in Whitley Bay.
She provides information and tips for those looking to reduce their Christmas waste and use less plastic over the festive period.
Saving the Planet - One Straw at a Time
The biggest Big Spring Beach Clean ever sees over 35,500 volunteers turn out at 571 beaches across the UK!
Riding high from 2017’s success we, alongside the Environment Agency, upped our targets again, aiming for a record-breaking 500 Big Spring Beach Clean events mobilising 20,000 volunteers across the UK. We thought this was high but as usual, you, our amazing beach clean army, proved us wrong!
Whitley Bay beach is looking a lot cleaner - and you have these schoolchildren to thank
The youngsters from Langley First School helped to clear away rubbish from the beach and gave speeches about harmful plastics